OVIS Luggage by ForwardX
Luxury travel startup Ovis needed to understand
how to position their innovative luggage line to
prospective consumers.
As the first phase of its GTM partnership with Ovis,
We launched a comprehensive brand strategy
initiative leveraging both quantitative and qualitative
research to inform the development of a compelling
brand proposition for US consumers.
DELIVERABLES
Valuable insights that disproved pre-existing
assumptions, helping ensure the brand entered the
market with the right strategy
Detailed recommendations and guidelines for the
development of content, creatives, and campaigns
that connect the Ovis brand to target consumers’
needs and interests
OVIS Luggage by ForwardX
Luxury travel startup Ovis needed to understand
how to position their innovative luggage line to
prospective consumers.
As the first phase of its GTM partnership with Ovis,
We launched a comprehensive brand strategy
initiative leveraging both quantitative and qualitative
research to inform the development of a compelling
brand proposition for US consumers.
DELIVERABLES
Valuable insights that disproved pre-existing
assumptions, helping ensure the brand entered the
market with the right strategy
Detailed recommendations and guidelines for the
development of content, creatives, and campaigns
that connect the Ovis brand to target consumers’
needs and interests